Top 8 PPC Management Techniques That You Must Know (Ronit Roy)

PPC or Pay Per Click can be defined as the amount spent by the brands or businesses to get an advertisement clicked. PPC refers to an internet advertising model that helps the companies direct targeted internet traffic towards their websites by paying to the advertisers. The publisher is paid by the companies whenever the ad is clicked.

Here are some of the effective PPC management techniques used by professional service provider:

1. Well-defined structure: A well-defined PPC campaign is a great idea. While designing the PPC campaigning you need to remember three things, namely: good naming convention, relevant keywords and cross-negatives.



2. Well-researched keywords: If the PPC campaign is not based on well-researched keywords, the chances of it falling flat are quite high. As a best practice 70% of the used keywords must fall between the score of 7to 10.



3. Positioning of advertisements: One of the major task of the PPC management team is to take care of the positioning of the advertisement. A good team must try different variations to see what position gives you good CTR.



4. Re-marketing:Once the audience is sorted by using the PPC campaign, targeted the audience by using effectivePPC Management techniques. The current customers are kept engaged and new customers are convinced to buy the products by remarketing the products.

5. Reporting: Regular reporting is essential to gauge the efficiency of the strategies and techniques used by the PPC management team. This also gives team a chance to identify the trends and act accordingly.



6. Google Analytics: This is the most powerful tool in the hands of PPC management team. This gives the team an insight into Bounce Rate, demographic information and Visitor Flow. An efficient team uses this data to improve and design PPC campaign.



7. Run regular SQRs: SQR refers to Search Query Reports in AdWords. This information can be accessed through 'Keyword details' menu in the keyword report. This gives you a list of exact terms searched that opened your ads. This give PPC management teams an idea about the keywords that your ads show for but are not very relevant for your business.



8. Campaign versus Ad Group level negatives:It is possible to add keywords either at the ad group or campaign level. A good PPC management team knows where to place them and is an effective negative strategy. As a best practice add broad sweeping terms for products or services as campaign negatives.

PPC or pay per click campaign is run by many companies in-house but not all are capable of handling the campaign as a result therefore it is best to rely on the PPC Management companies to reap the benefits of the campaign.

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