Print Design: Hiring a Graphic Designer (Paul M White)

Print design, also known as graphic design, is the process of creating visual ideas and images, usually to advertise the services or products that a business sells. Designers can create designs for a range of products, including brochures, leaflets, posters, billboards, signs and logos. A professional print designer will be able to listen to your ideas in order to create something which complements your vision and is also an effective advertising tool. Before you hire a graphic designer you should first get clear about the type of thing that you are after, as this will allow them to create something which is tailored to your needs.

Type

The first step is to work out what exactly it is that you want created. Is it a logo or a full brochure? You may need to have several advertising pieces made up in one go.

Information and Content

What information do you want displayed on the promotional material? You will most likely want to include your company name and logo as well as your contact details. You will also need to provide the graphic designer with the content which is going to go on the promotional material. It is a good idea to hire a professional copywriter who will be able to write high quality content for you, which can help to grab customers attention and increase your sales.

Choosing a Graphic Designer

There are so many graphic designers available to hire that it can be a tough task to know who to pick. The first thing that you should do is to take a look at their portfolio of work. This will give you an indication as to whether they are able to create designs in a style that you like. You may also want to check their experience, reputation and previous client list to get an idea of their skill level. Of course you will need to check how much they charge. Some designers charge on an hourly basis, while others will give you a quote for completion of the entire job.

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