FCA April 2015 Sales Up 5.8% with 189,027 Vehicles Sold

The company had nine vehicles post sales records in April.

Wayne Gerdes – CleanMPG – May 1 2015

2015 FWD Jeep Cherokee - $23,290 to start while offering a 22/31 mpgUS city/highway rating.

FCA April Sales Overview

FCA reported it sold 189,027 vehicles in the U.S. last month, up 5.8 percent over the 178,652 vehicles sold in Aprile of 2014.

The Chrysler, Jeep and Ram Truck brands each posted year-over-year sales gains in April compared with the April of 2014. The Chrysler brand’s 26 percent increase was the largest sales gain of any FCA US brand during the month. The group extended its streak of year-over-year sales gains to 61-consecutive months.

FCA April Sales Highlights

Nine FCA US vehicles set records in the month of April, including the Dodge Challenger, which posted its best monthly sales ever. Challenger sales were up 32 percent in April compared with the same month a year ago. Likewise, the all-new Jeep Cherokee had its best monthly sales ever last month with its 27 percent increase. The Jeep Wrangler, Jeep Patriot, Chrysler 200, Dodge Dart, Dodge Journey, Ram pickup truck and Ram ProMaster each recorded their best April sales ever. The 200 mid-size sedan achieved its record with a 348 percent year-over-year increase, the largest percentage increase of any FCA US vehicle in April.

Chrysler sales increased 26 percent, the brand’s 10th-consecutive month of year-over-year sales gains. Sales of the Chrysler 200 were up 348 percent l, the mid-size sedan’s best ever sales in the month of April and the largest year-over-year percentage gain of any FCA US vehicle last month. It was the eight-consecutive month that the 200 logged record sales, including its all-time sales record in March of this year.

Jeep brand sales were up 20 percent, the brand’s best monthly sales ever and its 19th-consecutive month of year-over-year sales gains. Three Jeep brand vehicles set records in April. The Cherokee’s 27 percent increase resulted in its best monthly sales ever. The Wrangler and Patriot each logged their best ever sales in the month of April. With its 27 percent year-over-year increase, the new Cherokee had the largest sales percentage gain of any Jeep model for the month.

2015 Jeep Grand Cherokee


The demand question for the somewhat controversial reversed Jeep grille has been answered.

Ram sales were up 4 percent, the brand’s best April sales since 2005. Sales of the Ram ProMaster increased 43 percent, the full-size van’s best April sales since the vehicle was launched in October 2013. Sales of the Ram pickup truck were up 3 percent in April, the pickup’s best ever April sales result in history.

Fiat sales were down 13 percent in April.

Dodge Challenger sales were up 32 percent in April, the car’s best monthly sales ever. The Dart posted its best ever sales in the month of April. Sales of the Dart were up 42 percent, the largest percentage sales gain of any Dodge brand vehicle in April. The Charger posted a 12 percent increase for its best April sales in seven years.

Overall however, Dodge brand sales were down 16 percent in April. The company blamed the sales fall off on the brands Dodge Grand Caravan and Chrysler Town & Country MY changeover at its Windsor Assembly Plant in Ontario where they are built.

FCA US finished the month of April with a 78-day supply of inventory (567,761 units).

FCA April Highlights and Overall Sales Results

Model	Apr-15	Apr-14	Apr-DSR % change	Apr-15 YTD	Apr-14 YTD	YTD-DSR % change
Fiat 500	3,756	4,298	-12.6%	14,794	15,723	-5.9%
Dart	8,571	6,024	+42.3%	33,686	22,098	+52.4%
200	18,850	4,204	+348.4%	68,002	34,693	+96.0%
Cherokee	19,072	15,007	+27.1%	67,285	51,103	+31.7%
Grand Cherokee	16,030	15,652	+2.4%	59,407	56,490	+5.2%
Ram P/U	37,921	36,674	+3.4%	139,432	133,580	+4.4%
Chrysler Sales Totals	189,027	178,652	+5.8%	694,881	654,616	+6.2%

The daily selling rate (DSR) is calculated with 26 days in both April of 2015 and April of 2014.
Year-to-date, the DSR is calculated with 101 days in both March of 2015 and 2014.

April 2015 Top 10 U.S. Automobile Sales Leaders

Apr-15 Rank	Mar-15 Rank	Feb-15 Rank	Make	Model	Apr-15	Apr-14	Mar-DSR % change
1	1	1	Ford	F-Series*	62,827	63,387	-0.9%
2	2	2	Chevrolet	Silverado*	45,978	42,755	+7.5%
3	3	3	RAM	Pickup*	37,921	36,674	+3.4%
4	4	4	Toyota	Camry	34,066	38,009	-10.4%
5	5	6	Toyota	Corolla	31,990	29,061	+10.1%
6	9	8	Honda	CR-V	29,452	28,485	+3.4%
7	X	10	Chevrolet	Equinox	28,856	20,315	+42.0%
8	X	X	Honda	Civic	28,380	27,611	+2.8%
9	X	X	Honda	Accord	27,251	34,124	-20.1%
10	X	X	Ford	Escape	25,770	24,579	+4.8%

* Includes HD models
The daily selling rate (DSR) is calculated with 26 days in both April of 2015 and April of 2014.

April 2015 Segment Sales Totals

Segment	Apr-15 Rank	Mar-15 Rank	Feb-15 Rank	Make	Model	Apr-15 Sales
B-Segment	1	1	1	Nissan	Versa	9,646
	2	5	6	Chevrolet	Sonic	8,700
	3	2	3	Hyundai	Accent	8,208
	4	3	2	Honda	Fit	6,529
	5	4	4	Ford	Fiesta	5,982
	6	6	5	Fiat	500	3,756
	7	9	7	Kia	Rio	2,802
	8	8	9	Mitsubishi	Mirage	2,407
	9	10	8	VW	Beetle	2,389
	10	7	10	Toyota	Yaris	2,153
	11	11	11	Mazda	2	21
C-Segment	1	1	1	Toyota	Corolla	31,990
	2	3	2	Honda	Civic	28,380
	3	2	4	Hyundai	Elantra	21,911
	4	4	3	Chevrolet	Cruze	20,947
	5	6	5	Ford	Focus	18,100
	6	5	5	Nissan	Sentra	17,059
	7	8	6	VW	Jetta	11,700
	8	7	8	BMW	3/4	10,374
	9	10	9	Dodge	Dart	8,571
	10	9	7	Mazda	Mazda3	8,006
	11	12	11	Kia	Forte	7,183
	12	11	10	Mercedes	C-Class	6,665
	13	13	12	VW	Golf	5,508
	14	14	13	Audi	A3	3,187
D-Segment	1	1	1	Toyota	Camry	34,066
	2	4	4	Honda	Accord	27,251
	3	3	3	Ford	Fusion	24,954
	4	2	2	Nissan	Altima	22,108
	5	5	5	Chrysler	200	18,850
	6	6	6	Hyundai	Sonata	17,914
	7	7	7	Chevrolet	Malibu	17,430
	8	8	8	Kia	Optima	13,666
	9	9	9	VW	Passat	6,623
	10	10	10	Mazda	Mazda6_____	4,995

Segment	Apr-15 Rank	Mar-15 Rank	Feb-15 Rank	Make	Model	Apr-15 Sales
Utility	1	1	1	Honda	CR-V	29,452
	2	5	3	Chevrolet	Equinox	28,856
	3	3	5	Ford	Escape	25,770
	4	4	2	Toyota	RAV4	22,914
	5	2	4	Nissan	Rogue	21,767
	6	7	7	Jeep	Cherokee	19,072
	7	6	6	Ford	Explorer	16,585
	8	8	8	Jeep	GC	16,030
	9	9	11	Subaru	Forester	13,977
	10	10	12	Toyota	Highlander	13,763
	11	11	10	Subaru	Outback	12,534
	12	12	9	Honda	Pilot	11,222
	13	15	14	Hyundai	Santa Fe	10,054
	14	14	15	Kia	Sorento	9,808
	15	13	16	Mazda	CX-5	8,960
	16	17	13	GMC	Terrain	8,792
	17	18	17	Chevrolet	Tahoe	7,903
	18	16	18	Nissan	Pathfinder	5,551
P/U Trucks	1	1	1	Ford	F-Series*	62,827
	2	2	2	Chevrolet	Silverado*	45,978
	3	3	3	RAM	15/25/3500*	37,921
	4	4	4	GMC	Sierra*	18,802
	5	5	5	Toyota	Tacoma	15,656
	6	6	6	Toyota	Tundra	10,681
	7	8	7	Chevrolet	Colorado	7,010
	8	7	8	Nissan	Frontier	5,827
	9	9	9	GMC	Canyon	2,432
	10	10	11	Nissan	Titan	1,038
	11	11	10	Honda	Ridgeline	43

* Includes HD pickups

Segment	Apr-15 Rank	Mar-15 Rank	Feb-15 Rank	Make	Model	Apr-15 Sales
Hybrids	1	1	1	Toyota	Prius Liftback	8,822
	2	2	2	Toyota	Prius c	3,523
	X	3	4	Toyota	Camry Hybrid	TBA
	X	4	3	Ford	Fusion Hybrid	TBA
	5	5	5	Toyota	Prius v	2,462
	X	6	6	Hyundai	Sonata Hybrid	TBA
	7	7	7	Lexus	CT 200h	1,170
	X	8	11	Lexus	ES 300h	TBA
	X	9	8	Ford	C-MAX	TBA
	10	10	10	Honda	Accord Hybrid	1,118
	X	11	9	Toyota	Avalon Hybrid	TBA
	X	12	12	Lincoln	MKZh	TBA
	X	13	13	Toyota	HiHy	TBA
	14	14	14	Honda	CR-Z	216
	15	15	15	Honda	Insight	183
	16	16	16	VW	Jetta Hybrid	TBA
Electrics	1	1	1	Nissan	LEAF	1,553
	2	2	2	BMW	i3	922
	3	8	10	Chevrolet	Spark EV	920
	4	3	3	Chevrolet	Volt	905
	X	4	4	Ford	Fusion Energi	TBA
	X	5	5	Ford	C-MAX Energi	TBA
	7	6	6	Toyota	Prius PHEV	428
	8	7	8	VW	eGolf	195
	X	9	7	Ford	Focus BEV	TBA
	10	10	11	BMW	i8	143
	11	11	9	Cadillac	ELR	104
	12	12	13	Mitsubishi	i-MiEV	10
	13	13	12	Honda	Accord PHEV	5
	X	14	13	Toyota	RAV4EV	TBA

U.S. April 2015 Sales vs. April 2014 Sales Ranks and Results for the top 14 Automobile Manufacturers

1. GM April 2015 Sales Up 5.9% with 269,056 Vehicles Sold
2. Ford April 2015 Sales Up 5.4% with 222,498 Vehicles Sold
3. Toyota April 2015 Sales Up 1.8% with 203,329 Vehicles Sold
4. FCA April 2015 Sales Up 5.8% with 189,027 Vehicles Sold
5. Honda April 2015 Sales Down 1.8% with 130,068 Vehicles Sold
6. Nissan April 2015 Sales up 5.7% with 109,848 Vehicles Sold
7. Hyundai April 2015 Sales Up 2.9% with 68,009 Vehicles Sold
8. Kia April 2015 Sales Down o.7% with 53,282 Vehicles Sold
9. Subaru April 2015 Sales Up 17.9% with 47,241 Vehicles Sold
10. Mercedes-Benz April 2015 Sales Up 10.6% with 32,432 Vehicles Sold
11. BMW April 2015 Sales Up 9.6% with 32,428 Vehicles Sold
12. VW April 2015 Sales Down 2.7% with 30,009 Vehicles Sold
13. Mazda April 2015 Sales Up 7.5% with 24,123 Vehicles Sold
14. Audi April 2015 Sales Up 7.5% with 16,827 Vehicles Sold

Items of note: Honda swapped positions with Nissan for 5th and 6th place respectively. Mercedes and BMW swapped positions for 105th and 11th respectively. VW and Mazda swapped positions for 12th and 13th positions respectively.

The auto industry achieved its best April in 10 years with sales of approximately 1,454,000 vehicles, up 3.6 percent over last April. It is also the 14 straight year-over-year monthly gain.

The Seasonally Adjusted Annual Rate (SAAR) for April stands at 16.4 million with YTD SAAR at 16.6 million.

The industry is off to its best start since 2001 which was the second to last time the industry sold 17 million vehicles.

I will complete the above when the electrified sales results come in early next week.

FCA April 2015 Sales Up 5.8% with 189,027 Vehicles Sold