Honda April 2015 Sales Down 1.8% with 130,068 Vehicles Sold

Like the rest, Honda CUV sales are hot. And so is the Civic.

Wayne Gerdes – CleanMPG – May 1 2015

2015 Honda Civic LX with the CVT - $20,110 including $820 D&H to start while offering owners a 30/39 mpg city/highway rating.

The Civic sedan received major upgrades for the 2014 model year. For 2015, the only change was an additional $100 tacked on to the price. As shown below, it is still one of America’s favorite sedans represented by a Top 10 U.S. sales result.

It has been a while since we have driven one and especially the efficiency leader in the form of the slick shifting 6-speed MT…

Honda April Sales Overview

Honda reported it sold 130,068 vehicles in April, down 1.8 percent from the 132,456 sold in April of 2014.

Honda by itself posted sales of 115,194 vehicles in April, down 2.7 percent from the 118, 334 sold in April of 2014.

Acura sales of 14,874 were up 5.3 percent compared to the 14,122 vehicles sold in April of 2014.

Honda April Sales Highlights

Honda’s best-selling vehicle in April was the CR-V with sales of 29,452. This result was up 3.4 percent over the 28,485 sold in April 2014. In addition, Honda stated this result set a new April record.

YTD, the CR-V reached 102,579 vehicles sold, up 6.7 percent over the 96,133 sold through the same period in 2014.

The Fit continues selling like hot cakes on a cold day. In April, Honda sold 6,529 of the super utility B/C-segments, up 55.6 percent over the 4,197 sold in April of 2014.

The Civic also sold well with 28,380 vehicles sold, up 2.8 percent over the 27,611 sold in April 2014.

2015 Honda Civic



Honda April Highlights and Overall Sales Results

Model	Apr-15	Apr-14	Apr-DSR % change	Apr-15 YTD	Apr-14 YTD	YTD-DSR % change
Fit	6,529	4,197	+55.6%	24,623	14,641	+68.2%
Civic	28,380	27,611	+2.8%	95,102	98,707	-3.7%
Accord	27,251	34,124	-20.1%	95,896	113,312	-15.4%
CR-V	29,452	28,485	+3.4%	102,579	96,133	+6.7%
Civic Hybrid	386	450	-14.2%	1,415	1,670	-15.3%
Insight	183	441	-58.5%	826	1,507	-45.2%
CR-Z	216	369	-41.5%	842	1,308	-35.6%
Accord HEV	1,118	1,442	-22.5%	3,703	4,223	-12.3%
Accord PHEV-13	5	37	-86.5%	50	106	-52.8%
Honda Sales Totals	130,068	132,456	-1.8%	464,011	457,810	+1.4%

The daily selling rate (DSR) is calculated with 26 days in both April of 2015 and April of 2014.
Year-to-date, the DSR is calculated with 101 days in both March of 2015 and 2014.

April 2015 Top 10 U.S. Automobile Sales Leaders

Apr-15 Rank	Mar-15 Rank	Feb-15 Rank	Make	Model	Apr-15	Apr-14	Mar-DSR % change
1	1	1	Ford	F-Series*	62,827	63,387	-0.9%
2	2	2	Chevrolet	Silverado*	45,978	42,755	+7.5%
3	3	3	RAM	Pickup*	37,921	36,674	+3.4%
4	4	4	Toyota	Camry	34,066	38,009	-10.4%
5	5	6	Toyota	Corolla	31,990	29,061	+10.1%
6	9	8	Honda	CR-V	29,452	28,485	+3.4%
7	X	10	Chevrolet	Equinox	28,856	20,315	+42.0%
8	X	X	Honda	Civic	28,380	27,611	+2.8%
9	X	X	Honda	Accord	27,251	34,124	-20.1%
10	X	X	Ford	Escape	25,770	24,579	+4.8%

* Includes HD models
The daily selling rate (DSR) is calculated with 26 days in both April of 2015 and April of 2014.

April 2015 Segment Sales Totals

Segment	Apr-15 Rank	Mar-15 Rank	Feb-15 Rank	Make	Model	Apr-15 Sales
B-Segment	1	1	1	Nissan	Versa	9,646
	2	5	6	Chevrolet	Sonic	8,700
	3	2	3	Hyundai	Accent	8,208
	4	3	2	Honda	Fit	6,529
	5	4	4	Ford	Fiesta	5,982
	6	6	5	Fiat	500	3,756
	7	9	7	Kia	Rio	2,802
	8	8	9	Mitsubishi	Mirage	2,407
	9	10	8	VW	Beetle	2,389
	10	7	10	Toyota	Yaris	2,153
	11	11	11	Mazda	2	21
C-Segment	1	1	1	Toyota	Corolla	31,990
	2	3	2	Honda	Civic	28,380
	3	2	4	Hyundai	Elantra	21,911
	4	4	3	Chevrolet	Cruze	20,947
	5	6	5	Ford	Focus	18,100
	6	5	5	Nissan	Sentra	17,059
	7	8	6	VW	Jetta	11,700
	8	7	8	BMW	3/4	10,374
	9	10	9	Dodge	Dart	8,571
	10	9	7	Mazda	Mazda3	8,006
	11	12	11	Kia	Forte	7,183
	12	11	10	Mercedes	C-Class	6,665
	13	13	12	VW	Golf	5,508
	14	14	13	Audi	A3	3,187
D-Segment	1	1	1	Toyota	Camry	34,066
	2	4	4	Honda	Accord	27,251
	3	3	3	Ford	Fusion	24,954
	4	2	2	Nissan	Altima	22,108
	5	5	5	Chrysler	200	18,850
	6	6	6	Hyundai	Sonata	17,914
	7	7	7	Chevrolet	Malibu	17,430
	8	8	8	Kia	Optima	13,666
	9	9	9	VW	Passat	6,623
	10	10	10	Mazda	Mazda6_____	4,995

Segment	Apr-15 Rank	Mar-15 Rank	Feb-15 Rank	Make	Model	Apr-15 Sales
Utility	1	1	1	Honda	CR-V	29,452
	2	5	3	Chevrolet	Equinox	28,856
	3	3	5	Ford	Escape	25,770
	4	4	2	Toyota	RAV4	22,914
	5	2	4	Nissan	Rogue	21,767
	6	7	7	Jeep	Cherokee	19,072
	7	6	6	Ford	Explorer	16,585
	8	8	8	Jeep	GC	16,030
	9	9	11	Subaru	Forester	13,977
	10	10	12	Toyota	Highlander	13,763
	11	11	10	Subaru	Outback	12,534
	12	12	9	Honda	Pilot	11,222
	13	15	14	Hyundai	Santa Fe	10,054
	14	14	15	Kia	Sorento	9,808
	15	13	16	Mazda	CX-5	8,960
	16	17	13	GMC	Terrain	8,792
	17	18	17	Chevrolet	Tahoe	7,903
	18	16	18	Nissan	Pathfinder	5,551
P/U Trucks	1	1	1	Ford	F-Series*	62,827
	2	2	2	Chevrolet	Silverado*	45,978
	3	3	3	RAM	15/25/3500*	37,921
	4	4	4	GMC	Sierra*	18,802
	5	5	5	Toyota	Tacoma	15,656
	6	6	6	Toyota	Tundra	10,681
	7	8	7	Chevrolet	Colorado	7,010
	8	7	8	Nissan	Frontier	5,827
	9	9	9	GMC	Canyon	2,432
	10	10	11	Nissan	Titan	1,038
	11	11	10	Honda	Ridgeline	43

* Includes HD pickups

Segment	Apr-15 Rank	Mar-15 Rank	Feb-15 Rank	Make	Model	Apr-15 Sales
Hybrids	1	1	1	Toyota	Prius Liftback	8,822
	2	2	2	Toyota	Prius c	3,523
	X	3	4	Toyota	Camry Hybrid	TBA
	X	4	3	Ford	Fusion Hybrid	TBA
	5	5	5	Toyota	Prius v	2,462
	X	6	6	Hyundai	Sonata Hybrid	TBA
	7	7	7	Lexus	CT 200h	1,170
	X	8	11	Lexus	ES 300h	TBA
	X	9	8	Ford	C-MAX	TBA
	10	10	10	Honda	Accord Hybrid	1,118
	X	11	9	Toyota	Avalon Hybrid	TBA
	X	12	12	Lincoln	MKZh	TBA
	X	13	13	Toyota	HiHy	TBA
	14	14	14	Honda	CR-Z	216
	15	15	15	Honda	Insight	183
	16	16	16	VW	Jetta Hybrid	TBA
Electrics	1	1	1	Nissan	LEAF	1,553
	2	2	2	BMW	i3	922
	3	8	10	Chevrolet	Spark EV	920
	4	3	3	Chevrolet	Volt	905
	X	4	4	Ford	Fusion Energi	TBA
	X	5	5	Ford	C-MAX Energi	TBA
	7	6	6	Toyota	Prius PHEV	428
	8	7	8	VW	eGolf	195
	X	9	7	Ford	Focus BEV	TBA
	10	10	11	BMW	i8	143
	11	11	9	Cadillac	ELR	104
	12	12	13	Mitsubishi	i-MiEV	10
	13	13	12	Honda	Accord PHEV	5
	X	14	13	Toyota	RAV4EV	TBA

U.S. April 2015 Sales vs. April 2014 Sales Ranks and Results for the top 14 Automobile Manufacturers

1. GM April 2015 Sales Up 5.9% with 269,056 Vehicles Sold
2. Ford April 2015 Sales Up 5.4% with 222,498 Vehicles Sold
3. Toyota April 2015 Sales Up 1.8% with 203,329 Vehicles Sold
4. FCA April 2015 Sales Up 5.8% with 189,027 Vehicles Sold
5. Honda April 2015 Sales Down 1.8% with 130,068 Vehicles Sold
6. Nissan April 2015 Sales up 5.7% with 109,848 Vehicles Sold
7. Hyundai April 2015 Sales Up 2.9% with 68,009 Vehicles Sold
8. Kia April 2015 Sales Down o.7% with 53,282 Vehicles Sold
9. Subaru April 2015 Sales Up 17.9% with 47,241 Vehicles Sold
10. Mercedes-Benz April 2015 Sales Up 10.6% with 32,432 Vehicles Sold
11. BMW April 2015 Sales Up 9.6% with 32,428 Vehicles Sold
12. VW April 2015 Sales Down 2.7% with 30,009 Vehicles Sold
13. Mazda April 2015 Sales Up 7.5% with 24,123 Vehicles Sold
14. Audi April 2015 Sales Up 7.5% with 16,827 Vehicles Sold

Items of note: Honda swapped positions with Nissan for 5th and 6th place respectively. Mercedes and BMW swapped positions for 105th and 11th respectively. VW and Mazda swapped positions for 12th and 13th positions respectively.

The auto industry achieved its best April in 10 years with sales of approximately 1,454,000 vehicles, up 3.6 percent over last April. It is also the 14 straight year-over-year monthly gain.

The Seasonally Adjusted Annual Rate (SAAR) for April stands at 16.4 million with YTD SAAR at 16.6 million.

The industry is off to its best start since 2001 which was the second to last time the industry sold 17 million vehicles.

I will complete the above when the electrified sales results come in early next week.

Honda April 2015 Sales Down 1.8% with 130,068 Vehicles Sold