Nissan’s “With Dad” for the Superbowl

Just a clip but expect a lot more “Cool” on Sunday.

Wayne Gerdes - CleanMPG - Jan. 30, 2015



With Dad



Nissan teased its Super Bowl advert through a social media campaign using YouTube videos and the hashtag #withdad including a short preview of the spot as shown.



Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.



Nissan released the first 10 seconds of its commercial, which depicts a couple having a baby and images of the dad working as a race car driver mixed to a soundtrack of Harry Chapin's iconic song, "Cat's In the Cradle."



Fred Diaz, senior VP, Nissan Sales & Marketing and Operations for Nissan North America: "We think we've captured and told a touching story about a family's struggles with work-life balance in our 90 seconds during the game. You'll also see two surprise products that will make cameo appearances in the full story on Sunday."



While many advertisers release their commercials on YouTube in the weeks before the game, Nissan is keeping its full ad quiet until the Super Bowl XLIX this Sunday.



Nissan is encouraging those interested in learning more to go to With Dad.



Not sure about you but I love Cat's in the Cradle and cannot wait to see how Nissan finishes this vid off. With the new Marketing Lead coming from Pepsi just 6-months ago, I am expecting big things.

Nissan’s “With Dad” for the Superbowl