Shell and Hyundai Announce Shell Lubricants Global Partnership

Hyundai dealerships will continue to offer Shell lubricants for after sales maintenance.

Wayne Gerdes - CleanMPG - Jan. 30, 2015



Mr. Roger Moulding, VP of Shell Global Marketing and Key Accounts, and Mr. Tak Uk Im, Exec VP and COO of Hyundai signed a global business cooperation agreement at Hyundai's global HQ in Seoul, Korea earlier today.



Two of my favorite automotive car brands partner through a five-year deal on a global scale.



Hyundai has just established a new five-year global business cooperation agreement with Shell. The agreement means that Shell retains its status as an officially recommended lubricants supplier for Hyundai vehicle worldwide.



The agreement continues Hyundai’s efforts to maintain the highest standards of customer satisfaction for its aftersales products and services. As well as safeguarding the supply of superior-quality lubricants to Hyundai dealers, the two companies will collaborate on future aftersales-related marketing initiatives.



Shell will also work with Hyundai engineers on developing new lubricant formulations and other technical innovations that meet the needs of Hyundai’s expanding range of vehicles. This activity will support the company’s ongoing efforts to maximize product quality and durability, as well as reduce fuel consumption and emissions.



Tak Uk Im:

Quote:

“This agreement with Shell supports the needs of our global aftersales supply chain, as well as giving rise to new technical collaborations and joint marketing initiatives. Shell will be a leading partner with us as we implement and enhance our aftersales strategy over the coming years.”

Roger Moulding:

Quote:

“This agreement means we will continue to supply and jointly develop high-quality motor oils for Hyundai customers underpinned by Shell’s technology leadership. By leveraging the strengths of the two global brands, we aspire to offer Hyundai customers the best aftermarket care and service experience.”

Hyundai and Shell are also collaborating on the race track. In 2014 Hyundai Motorsport and Shell became technical partners in the FIA World Rally Championships. In its debut year the Hyundai Shell World Rally Team secured a memorable 1-2 in Rallye Deutschland; scored podiums in three events – Mexico, Poland and Germany; and took 12 stage wins along the way.

2015 Hyundai Sonata ECO





Refueling at a Shell just outside of Hyundai Motor Manufacturing of Alabama (HMMA) in Montgomery.

With 0W-16 weight synthetics being developed for the next generation of automobiles, do you think we'll see some of that in a future Hyundai? Now let’s get some more fuel efficiency involved and they have a hat trick on their hands. ;)

Shell and Hyundai Announce Shell Lubricants Global Partnership