Cadillac Heading to NY

What will change?

Wayne Gerdes - CleanMPG - Sept. 23, 2014



2014 Cadillac CTS - $46,025 to start incl. D&H with the 2.0L T provides owners a paltry 20/30 mpgUS city/highway rating.



GM announced a new strategic realignment that will establish Cadillac as a separate business unit with a New York headquarters scheduled to open in 2015.



GM stated that a new Cadillac business unit allows it to pursue new growth opportunities in the luxury automotive market.



As it stands, Cadillac is the only luxury brand not experiencing growth while luxury brand competitor’s sales are up between 10 and 20 percent this year.



Johan de Nysschen, who joined Cadillac as its new president in August, will be responsible for the brand’s overall operational performance.



New New York HQ



Expansion to New York City will include modern loft offices located in the heart of a city.



GM also said the majority of oversight and responsibility for both global and U.S. operations will be located at the new global headquarters. There will be no change to technical product development teams located in Michigan, or any change to manufacturing and assembly operations. Cadillac management is currently deciding on what staffs will be based in New York and which will remain in in the Detroit-area.



The brand is experienced a 28 percent global sales growth rate in 2013 and an increase of about 10 percent so far this year. Cadillac sales in China have grown 64 percent year to date.



U.S. sales of 114,008 CYTD through August are off 4.7 percent.

Cadillac Heading to NY