Ford’s All-new 2015 F-150 Advertising Campaign in Full Swing

Ford is going to spend a ton and hopefully receive big sales for it.

Wayne Gerdes - CleanMPG - Jan. 2, 2015



F-150 with the optional 2.7L EcoBoost I4 engine has an EPA rating of 19/26/22 mpgUS city/highway/combined.



Ford kicked off its most extensive – read expensive – truck marketing campaign in its history to promote the all-new 2015 F-150. The adverts will be seen on everything from college to professional football to professional, bull riding to country music. In addition to TV, radio and print ads will reinforce the same messages.



The advertisements will highlight the F-150’s industry-leading high-strength, military-grade, aluminum alloy plus 11 innovations including its 360-degree camera, LED headlamps/spotlights and remote tailgate release.



Ford stated in the release that truck customers begin the purchase process an average of 233 days before purchase. Nearly half of truck buyers ultimately purchase the brand they researched in their initial shopping. They spend an average of 35 percent to 45 percent more time on dealer websites than car and crossover buyers, looking at specific trucks to meet their unique needs.



Three national TV commercials made their debut on New Year’s Eve Day during the first college football playoff for NCAA Division I teams.



“Forward March”, the one shown here, is a 60-second anthem spot that introduces the world to the Future of Tough and the all-new F-150.



Television spots will showcase Ford’s long-running F-Series truck lineup, now in its 66th year. F-Series has been the best-selling truck in America for 37 consecutive years and best-selling vehicle in America for 32 consecutive years.



The all-new F-150 also will be promoted with Ford’s brand content alliance teams, including country music star Toby Keith, Professional Bull Riding, NASCAR and National FFA.



We will be watching sales of this all-new Ford truck closely over the coming months as it delivers the goods where work truck technology is concerned. Where it falls short is interior appointments, pricing, and efficiency compared to other manufacturers best-in-class features. I suspect a full-sized pickup truck sales battle is going to get hot over the coming months. Should make for an interesting 2015.

Ford’s All-new 2015 F-150 Advertising Campaign in Full Swing